Rating Rationale
August 17, 2021 | Mumbai
Control Print Limited
Ratings Reaffirmed
 
Rating Action
Total Bank Loan Facilities RatedRs.50 Crore
Long Term RatingCRISIL A-/Stable (Reaffirmed)
Short Term RatingCRISIL A2+ (Reaffirmed)
1 crore = 10 million
Refer to Annexure for Details of Instruments & Bank Facilities

Detailed Rationale

CRISIL Ratings has reaffirmed its ‘CRISIL A-/Stable/CRISIL A2+’ ratings on the bank facilities of Control Print Limited (CPL; part of the Control Print group).

 

The ratings continue to reflect the extensive experience of the promoter in the industrial printer industry, CPL’s established market position, healthy profitability and robust financial risk profile. These strengths are partially offset by large working capital requirement and modest scale of operations.

Analytical Approach

For arriving at the ratings, CRISIL Ratings has combined the business and financial risk profiles of CPL and its wholly owned subsidiary, Liberty Chemicals Pvt Ltd (LCPL). This is because LCPL is a wholly owned subsidiary of CPL and there are financial linkages between the two companies.

 

Please refer Annexure - List of entities consolidated, which captures the list of entities considered and their analytical treatment of consolidation.

Key Rating Drivers & Detailed Description

Strengths

  • Established market position and extensive experience of the promoter: The group’s brand, Control Print, has a strong recall in the domestic industrial printer market as the promoter has over 25 years’ experience in the segment. It also has established relationships with reputed clientele such as Hindustan Unilever Ltd, Britannia Industries Ltd, Tata Steel Ltd, ITC, United Brewries, Aristo Pharma etc... This is reflected in estimated revenue growth of 8.6% (compound annual growth rate) over the five fiscals through 2021. Performance were not materially impacted in fiscal 2021 due to pandemic related disruptions.

 

  • Healthy profitability: Operating margin is at 23.9% in fiscal 2021 (22.8% in fiscal 2020). The margin is expected to be 23-25% over the medium term, backed by growth in revenue expected from fiscal 2022, leading to economies of scale and greater contribution from high-margin consumables and new products. CPL’s operating margin is expected to remain healthy over the medium term.

 

  • Robust financial risk profile: Networth and total outside liabilities to adjusted networth ratio are healthy at Rs 215.6 crore and 0.3 time, respectively, as on March 31, 2021. Debt protection metrics are expected to remain strong in the absence of any significant debt expected over the medium term. Overall financial risk profile is expected to remain healthy over the medium term.

 

Weaknesses

  • Large working capital requirement: CPL’s operations are working capital intensive as indicated by high gross current assets of 257 days as of March 2021. This is primarily on account of high inventory level of around 157 days, maintained to ensure timely supply of consumable and spare parts to clientele. Operations are expected to remain working capital intensive over the medium term, and may continue to be funded by internal accrual, minimising bank limit utilisation.

 

  • Moderate scale of operations: CPL has moderate scale of operations as indicated by turnover of Rs 204.2 crore for fiscal 2021 and has relatively lower market share of around 18%. The Indian industrial printer market is dominated by Videojet India Pvt Ltd, Domino Printech India Pvt Ltd, Markem-Imaje India Pvt Ltd and CPL. Multinational companies (MNCs) have carved a market for themselves being in the industry for a longer period and have established their position in the organised market Furthermore, being global players, MNCs have larger installed base to garner higher revenues. CPL has launched new products in the last few years and market share is expected to improve over the medium term. However CRISIL Rating believes that the moderate scale of operations and intense competition from MNCs will continue to constrain the business risk profile of CPL over the medium term.

Liquidity: Strong

Net cash accruals were Rs 34.68 crore in fiscal 2021, and is likely to be around Rs 35-40 crore per fiscal over the medium term. There is no maturing debt and there are no material capital expenditure planned over medium term. Operations are working capital intensive, funded largely by internal accrual, resulting in low bank limit, mostly remaining debt free , over the 12 months through March 2021. Liquid assets were at around Rs 23.48 crore as of March 2021, providing additional liquidity cushion.

Outlook: Stable

CRISIL Ratings believes CPL's business and financial risk profile will benefit from its established market position, already established printer base and new product launches

Rating Sensitivity Factor

Upward factors

  • Significant gain in market share strengthening market position and higher contribution from new products improves revenue and profitability leading to net cash accruals above 40 crores
  • Improvement in working capital cycle with sustained financial risk profile

 

Downward factors

  • Sustained decline in revenue and subdued profitability weakening net cash accruals to below Rs 25 crore
  • Stretch in working capital cycle or large debt funded capex or sustained material decline ROCE weakens the financial risk profile

About the Group

Set up 1991 in Mumbai by Mr Basant Kabra, CPL manufactures industrial printers and consumables such as ink and spares, and also provides maintenance services. The company is listed on the Bombay Stock Exchange and National Stock Exchange. While sale of printers contributes 20-25% of total revenue, income from consumables and servicing account for the remaining 75-80%.

Key Financial Indicators

Particulars

Unit

2021

2020

Reported revenue

Rs.Crore

204.20

196.06

Reported profit after tax (PAT)

Rs.Crore

29.05

26.34

PAT margin

%

14.2

13.4

Adjusted debt/adjusted networth

Times

-

-

Interest coverage

Times

41.6

54.1

Any other information: Not applicable

Note on complexity levels of the rated instrument:
CRISIL Ratings' complexity levels are assigned to various types of financial instruments. The CRISIL Ratings' complexity levels are available on www.crisil.com/complexity-levels. Users are advised to refer to the CRISIL Ratings' complexity levels for instruments that they consider for investment. Users may also call the Customer Service Helpdesk with queries on specific instruments.

Annexure - Details of Instrument(s)

ISIN

Name of Instrument

Date of Allotment

Coupon

Rate (%)

 

Maturity Date

Complexity Levels

Issue

Size

(Rs.Crore)

Rating Assigned  with Outlook

NA

Cash Credit

NA

NA

NA

NA

47

CRISIL A-/Stable

NA

Letter of Credit

NA

NA

NA

NA

3

CRISIL A2+

Annexure - List of Entities Consolidated

Names of Entities Consolidated

Extent of Consolidation

Rationale for Consolidation

Control Print Limited

Full consolidation

Liberty Chemicals Pvt Ltd is a wholly owned subsidiary of CPL and there are financial linkages between the two companies.

Liberty Chemicals Private Limited

Full consolidation

Liberty Chemicals Pvt Ltd is a wholly owned subsidiary of CPL and there are financial linkages between the two companies.

Annexure - Rating History for last 3 Years
  Current 2021 (History) 2020  2019  2018  Start of 2018
Instrument Type Outstanding Amount Rating Date Rating Date Rating Date Rating Date Rating Rating
Fund Based Facilities LT 47.0 CRISIL A-/Stable   -- 21-07-20 CRISIL A-/Stable 02-05-19 CRISIL A-/Stable 29-03-18 CRISIL A-/Stable CRISIL BBB+/Stable
      --   --   --   -- 27-03-18 CRISIL A-/Stable --
Non-Fund Based Facilities ST 3.0 CRISIL A2+   -- 21-07-20 CRISIL A2+ 02-05-19 CRISIL A2+ 29-03-18 CRISIL A2+ CRISIL A2
      --   --   --   -- 27-03-18 CRISIL A2+ --
All amounts are in Rs.Cr.
 
Annexure - Details of various bank facilities
Current facilities Previous facilities
Facility Amount (Rs.Crore) Rating Facility Amount (Rs.Crore) Rating
Cash Credit 47 CRISIL A-/Stable Cash Credit 47 CRISIL A-/Stable
Letter of Credit 3 CRISIL A2+ Letter of Credit 3 CRISIL A2+
Total 50 - Total 50 -
Criteria Details
Links to related criteria
CRISILs Approach to Financial Ratios
Rating criteria for manufaturing and service sector companies
CRISILs Bank Loan Ratings - process, scale and default recognition
CRISILs Criteria for rating short term debt
CRISILs Criteria for Consolidation
The Rating Process
Understanding CRISILs Ratings and Rating Scales
CRISILs Bank Loan Ratings

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